By Ben Rotholtz, General Manager, Web Services & Syndication
Previous versions of the RealPlayer delivered uneven
experiences over the years for some consumers. “Uneven,” ah, that’s so ‘PC’ -- must be a Seattle thing. Let’s be
blunt, “Uneven” is too kind for some of the loops and hurdles that got in the
way of the very basic value-proposition of RealPlayer: “Let me play.” Consumers just wanted the unimpeded ability
to play a clip they found on the Internet, not wade through an installation
sequence that just lingered on-and-on.
It may have seemed like some malicious plot on our part to wreck
the consumer experience of what was fundamentally a very useful piece of
software. The RealPlayer was one of the Internet’s most revolutionary applications
and ignited media on the Internet.
Real did not design installation to be a series of frustrating
experiences. It was more like a number
of experiments that got away from us. Too many cups of coffee mixed with too
many agendas.
Installation: It’s
the heart of the first-time experience. Will this software meet my needs? Will it meet my expectations? Do I trust it as
a guest on my machine? Will it be a fundamental part of my lifestyle?
The new RealPlayer, available at the end of June, approaches
installation in a very different way from previous versions. The new RealPlayer
is all about the unimpeded zero-to-sixty ability to download and record video clips
across tens–of-thousands of Internet sites. The new RealPlayer is our video
platform. It’s our priority to make installation transparent.
We’ve got four installation screens for the Windows version
(the Mac version will be available later this year and we’ll update you on any
variants). There is the license
agreement:
Then we provide the ability to set the location for the
RealPlayer install and provide an option to add a desktop icon (you can uncheck
it). Note, there is not even an option for putting RealPlayer in the system
tray anymore). You can disable the “Download this Video” button from your
Internet Explorer or Firefox browser: If downloading and recording is of
interest to you leave option this checked. Lastly, “Make RealPlayer the default
player for any media-types not currently associated with another application.”
What’s that mean? If another media player hasn’t taken a media-type (that is, open
X player when you see Y kind of video file) then we’ll attempt to play it back
with the RealPlayer. Remember the
media-type wars where QuickTime, Windows Media and RealPlayer would battle for playback?
We’re not playing anymore.
The third screen enables consumers to opt-out of software
that we distribute for partners. We think this software is of great benefit to
consumers (for example, the Google Toolbar or the Firefox browser) but it’s
your choice and you can uncheck installation.
The last screen of the installation sequence won’t affect
anything unless you check boxes. If you want to sample other products that Real
creates, such as RealArcade or Rhapsody, you can check the box and we will
install a desktop icon you can click to find out about these products. If you want to be notified about movie
trailers and clips, new music or highlights from the Guide you have to check
the boxes. The message center is off by
default. If you want to be on a mailing list you can supply us with an email
address.
Hit “Finish” and start playing.
Ben Rotholtz, General Manager, Web Services & Syndication
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